Samsung and Under Armour have announced a new collaboration that will see UA’s fitness apps land on the Samsung Gear Fit2 fitness band, as well as the Gear S2 and Gear S3 smartwatches.
Coined as a “best-in-class collaboration” in the Samsung press release, the alliance between the two titanic firms is likely to cause a few tense board meetings within the ranks of their rivals.
Samsung overtook Apple back in 2016 in terms of smartphone sales, and they’re pretty strong in wearables, too. Combine that with the world’s third largest sports apparel brand that is Under Armour who already have a digital community of more than 190 million people using their fitness apps, and the Force is strong with this partnership!
Under Armour are developing their suite of apps – MyFitnessPal, Endomondo, MapMyRun, and UA Record for the Samsung Gear Fit2, Gear S2 and Gear S3 with the goal of making Samsung and Under Armour the place to be for digital sports and fitness tracking. Owners of the Samsung Gear Fit2 now have access to the app suite and UA digital community, with access coming to the Gear S2 and S3 smartwatches sometime this month (January).
Between the four UA apps, pretty much every fitness tracking stat is accounted for, including: GPS tracking, routes and maps, riding, running, hiking, sleep monitoring, training plans, nutrition logs, water consumption logs, calories in and out, and more.
Is the Samsung and Under Armour collab destined for domination over the domain of fitness wearables?
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