The latest Frederique Constant smartwatch has arrived, adding smartphone notifications and a new mechanism for showing your activity goal progress.

Frederique Constant have also added a new women’s smartwatch with a 34mm case to their collection. Actress Gwyneth Paltrow was invited to launch the new watches, along with students from the DonorsChoose.org program and celebrity fitness coach, Tracy Anderson. They were challenged to complete 5,000 steps within 15 minutes using the women’s watches. After successfully completing the task, Frederique Constant donated $50k to the DonorsChoose.org charity.

The new hybrid smartwatches look even more like a regular timepiece than the first generation. This is because the activity tracking dial has been replaced by a new method of showing your stats. By pressing the crown button on the side of the watch, the hour and minute hands spin around to show your activity goal progress. There are also tiny icons for incoming calls and messages alerts.

The watches keep track of your steps taken, distance walked, calories burned, and sleep quality. They also feature inactivity reminders, a vibrating alarm, and automatic timezone updates. When you receive an incoming call or text message, you’ll get a subtle vibration and the hands point to the relevant icon to show the notification type.

new-frederique-constant-hybrid-smartwatch

Frederique Constant’s Horological hybrids work with the MMT-365 app which is compatible with iOS and Android. Like the originals, the new models offer a battery life of around 2 years – no charging required.

The new hybrid smartwatches come with several variations of finishes, such as stainless steel and rose gold-plated. There are also different color dials, hands, indexes and straps to choose from.

The prices are in pretty much the same range as the first generation, from around $750 to $1,295 – the rose gold and diamond version being the most expensive. The new watches will be shipping around mid November.

Frederique Constant aren’t the only Swiss watch makers offering hybrid smartwatches; Mondaine, Alpina, and Movado also have their collections. One thing’s for sure about these Swiss wearables; they are in a different league from smartwatches made by tech firms such as Samsung, Apple, Sony, etc, when it comes to style and craftsmanship.

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