Atlas Wearables are back on Kickstarter with a new fitness tracker, the Atlas Shape.

U.S-based Atlas raised over $638k on the crowdfunding platform back in March 2014 with their fitness Wristband. We were impressed by what the Wristband had to offer, such as automatic recognition for exercises like crunches, squats, lateral raise, bicep curls; plus a built-in heart rate monitor and water-resistance. The thing with the original Atlas Wristband is its slightly awkward form factor. Apart from that it has plenty of potential.

The Atlas Shape, which has just hit Kickstarter, has inherited the potential from the Wristband and Wristband 2, but it also offers a far more streamlined form factor.

Built around the Atlas Motion Engine, the new fitness tracker is capable of counting reps and recognizing tons of exercises, from push ups and jumping jacks to burpees and squats. It has a built-in optical heart rate monitor, HIIT workouts, all-day activity tracking, automatic sleep monitoring, and the list literally goes on.. I almost forgot the color touchscreen display.

On top of all this, Atlas have brought Adaptive Learning and artificial intelligence to their new wearable. CoachAI is the company’s latest innovation.

CoachAI digests all of your data and then offers personalized workouts, suggest recovery time, recommends form correction, and coaches you in real-time with audio feedback when you have your headphones plugged into a smartphone. The Moov Now is another fitness wearable that pushes you to meet your goals via audio feedback, and for those who haven’t tried AI coaching, it does actually work and motivates you to push on.

The Atlas Shape app is compatible with ioS 8.5 + and Android 5.0 +, and it plays nicely with Apple Health, GoogleFit, Spotify, Pandora and more.

Atlas claim the battery life of their new super tracker lasts for up to 10 days for activity tracking; up to 5 days for activity + heart rate; up to 2 days for advanced fitness + activity + heart rate.

Kickstarter prices are starting at $59 USD which is 70% off the retail price. The estimated shipping date for backers is June 2017.

By the look of the Atlas Shape, it’s shaping up to be a serious contender for the world’s most advanced fitness tracker.