The Samsung Charm activity tracker was on show at Barcelona’s MWC back in March. It’s available now in Korea, France, Italy and Russia, and we’re expecting to hear about a release date in other countries soon.

The Samsung Charm is styled as a jewelry accessory. It comes in a variety of colors: gold, black and rose quartz, with bands to match. The fashion-focused design is supposed to give you a sophisticated look and complement your unique outfit.

The Korean company are describing their new wearable as a “stylish lifestyle band by Samsung Electronics”…. Hang on a minute, I’m confused!

Are we in the Information Age or the Connected Age? Either way things are getting a bit mixed up. The arrival of the wearable tech industry seems to be confusing corporations in terms of what the hell they actually specialize in. Technology firms are beginning to fancy themselves as fashion designers, and vice versa.

A good example of this new age hybridization of categories is the Haier Android smartwatch. Haier are one of worlds leading home appliance companies, probably most well-known for their washing machines. Haier describe their upcoming smartwatch as being fashionable. Ultimately, this means a washing machine company is now a fashion designer! Try explaining that to caveman who’s been thawed out of the ice!

This new age confusion is understandable given the rise of the smartwatch, but it doesn’t look like it’s going to end there. Are we heading towards the death of the category? I suspect we are..

Anyway, enough of the babble

We’ve established the Samsung Charm is apparently trendy, so what does it do? Nothing particularly different really. The companion Charm app works alongside S Health and keeps track of your steps taken, distance traveled, calories burned, and sleep quality. It also delivers notifications for incoming calls, text messages, emails, calendar reminders and social media apps by way of a small LED display.


The slightly attractive new fitness tracker has a battery life of up to 2 weeks according to its makers, and is charged using a Pogo-pin cradle. It’s compatible with Android 4.4 + including the Galaxy S7 and S7 edge, as well as S Health 4.6 +.

On Amazon France, Samsung have listed the Charm at between €39 and €45 Euros depending on the color.






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