2016 Formula One champion, Nico Rosberg became a global ambassador for the Rolex brand in 2018. Rosberg, who describes himself as a conservative person purchased his green Rolex Submariner Date on a whim after his first of three Monaco Grand Prix wins.
Mark Webber, also a Rolex ambassador, and two time Monaco Grand Prix winner, purchased his Rolex GMT-Master II after his first Formula One win with the Red Bull team at the 2009 German Grand Prix.
Jackie Stewart, a.k.a the Flying Scot, was given his Rolex Perpetual Cosmograph Daytona after his first Monaco win in 1966. He went on to win there two more times and is now an ambassador for the world’s most prestigious watch brand.