Rumors going around a few weeks ago about a 2016 arrival of the Asus ZenWatch 3 have now materialized into the world of officialdom..

The official ZenWatch 3 announcement came today from Berlin’s IFA, where Asus showed off their latest addition to the Android Wear family.

The original ZenWatch and ZenWatch 2, with their rectangular displays, have no shortage of fans. But, circular seems to be the way of the smartwatch.

In short, The Asus ZenwWatch 3 looks friggin nice.. It has a full-circle (no flat tire) 1.39″ AMOLED touchscreen with around 400 x 400 px resolution and 287ppi, protected with Gorilla Glass 3, not Gorilla Glass SR+ like the Samsung Gear S3.

It is a little slimmer than the Apple Watch, at 9.95mm. It’s built using jewelry-grade 316L stainless steel, and comes in either rose gold, silver or gunmetal colors with choice of interchangeable leather or rubber straps. It’s also IP67 dust and water-resistant, the same as the ZenWatch 2.

There are three crown buttons on the side to help navigate the watch’s features. The center one complies with the functionality of the usual Android Wear crown button, i.e., navigating Google Cards. One of the other buttons quickly launches the new ZenFit fitness tracking app, the other button can be customized to your preference.

Speaking of fitness tracking, the new platform, Asus Zenfit comes with the claim of being 95% accurate of tracking steps, distance, etc. The ZenFit app works seemlessy with the new round-faced ZenWatch 3, which incidentally, lacks a heart rate monitor.

The Asus ZenWatch 3 uses the new Qualcomm Snapdragon Wear 2100 processor, which not only outperforms the Snapdragon 400 found in most of yesterday’s Android Wear watches, but it’s also kinder to the battery. The 4GB storage and 512MB RAM hasn’t changed though. The all-important battery life of the ZenWatch 3 is still unknown to mortals. At a guess, I’d say it will be half a day or so better than its predecessor.

Apart from the Snapdragon Wear chip, there’s more good news for the battery. The ZenWatch 3 uses HyperCharge technology which can apparently power it up to 60% in just 15 minutes.

The release date of the Zenwatch 3 will be early November in the U.S starting at $229 and Germany for €229. Not sure about other countries yet.